Course detail

Strategic Management

FP-EsmtPAcad. year: 2014/2015

a) To introduce to many generally used concepts and ideas of strategic management process and principals of strategic thinking
b) To train the students’ ability to use analytical tools for strategic analysis of external and internal factors.
c) To equip the student with a detailed knowledge of method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy.
d) To develop management skills methods of selection, realization and evaluation of strategy.

Learning outcomes of the course unit

a) Displays comprehensive knowledge and understanding of strategic management concepts, strategic thinking and process of strategic management of company in global environment
b) Understanding of a complex of managerial tools, models and techniques to specific needs of strategic management
c) Encourage managerial skills in order to formulate strategy on the base of complex analysis and to set and manage conditions for its implementation
d) Demonstrates expertise in highly specialised conditions, efficiency of realization of implementation of strategy from the view of key stakeholders

Prerequisites

This course assumes prior knowledge of management and marketing at the bachelor level.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

GRANT, R.M. Contemporary strategic analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5. (EN)
KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení - teorie pro praxi. 1. vyd, Praha: C.H.Beck, 2002. 172 s. ISBN 80-7179-578-X. (CS)
KOTLER, P. Matrketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6. (CS)
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2. (CS)
COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm.1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1. (EN)
MALLYA, T. Základy strategického řízení a rozhodování. 1.vyd., Praha: Grada Publishing, a.s.,2007. 246 s. ISBN 978-80-247-1911-5. (CS)
MINTZBERG - QUINN - GHOSHAL The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X. (EN)
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
PORTER, MICHAEL E. Competitive Strategy. First Free Press Export Edition: Free Press 2004. 396p. ISBN: 0-7432-6088-0. (EN)
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004.557 s. ISBN: 0-7432-6087-2. (EN)

Planned learning activities and teaching methods

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

Assesment methods and criteria linked to learning outcomes

The evaluation of the course consists of two parts - to work out the case study and to pass the written test. Working out and submission of the case study is also the requirements for awarding the credit. Evaluation of particular parts is as following:
1) The case study is evaluated with maximum of 40 points (according to the level of work out). When working out the study, students solve selected topic. Case is linked woth case from International Marketing. The study solves strategic aspects in behavior of selecetd companies in their business areas, or focuses on working out the strategic analysis of the company and the proposal of the strategy and its realization by the company. The study is in form of question which students have to answer. The work is submitted in form of x.doc, x.ppt, x.pdf.
2) The final test will consist of 10 questions with optional answers a) to e) and four open questions. For questions with optional answers will be only one correct answer. The correct answer is evaluated with 2 points; wrong answer -1 point and no answer 0 points. Open questions are evaluated each at 10 points. Maximum points from the test are 60. The exam is in form of "open book".

Total amount of points, if students fulfill both tasks in 100 %, is 100. The final classification is based on the number of points.

Language of instruction

English

Work placements

Not applicable.

Course curriculum

1. Process of strategic management
2. Definition of business objectives, three levels of strategy, strategic business units
3. Structure of business environment, analysis of general and industrial environment
4. Competitiveness and competitive environment, competitive space
5. Analysis of internal factors - functional approach
6. Resource based analysis, competitive advantage, fundamental competence
7. Strategy formulation, generic strategies, value chain
8. Diversification, restructuring
9. Megers, acquisition, join-venture and the cooperation of companies, strategy of internationalization
10. Factors which influence the choice of strategy, methods of selection
11. Implementation and evaluation of the strategy
12. Strategic leadership, organizational apsects, realization of the strategy
13. Alternative approaches to formulating the strategy, specifics of the strategic management of a various types of organizations

Aims

a) To introduce to many generally used concepts and ideas of strategic management process and principals of strategic thinking
b) To train the students’ ability to use analytical tools for strategic analysis of external and internal factors.
c) To equip the student with a detailed knowledge of method of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy.
d) To develop management skills methods of selection, realization and evaluation of strategy.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is required as well as studying of basic literature. Control is in teacher’s competence.

Classification of course in study plans

  • Programme MGR-EBF Master's

    branch MGR-EBF , 1. year of study, winter semester, 5 credits, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

eLearning