Publication detail

Marketing

CHALUPSKÝ, V.

Original Title

Marketing

English Title

Marketing

Type

directory

Language

Czech

Original Abstract

Metodická příručka pro kombinovanou formu studia

English abstract

Study material for distance teaching

Keywords

Marketing, marketingový mix, marketingové řízení

Key words in English

Marketing, marketing mix, marketing management

Authors

CHALUPSKÝ, V.

Released

28. 2. 2007

Publisher

Akademické nakladatelství CERM

Location

Brno

Pages from

1

Pages to

29

Pages count

29

BibTex

@manual{BUT66625,
  author="Vladimír {Chalupský}",
  title="Marketing",
  organization="Akademické nakladatelství CERM",
  address="Brno",
  pages="1--29",
  year="2007"
}