Publication detail

Strategy in industrial marketing environment: concept, types and implementation

CHALUPSKÝ, V.

Original Title

Strategy in industrial marketing environment: concept, types and implementation

Type

presentation

Language

English

Original Abstract

This material describes the concept of industrial marketing, the methods of analysis of marketing environment and potential ways of implementation of marketing approaches in industrial firms.

Keywords

Industrial marketing strategy, Analysis of market environment, strategy implementation

Authors

CHALUPSKÝ, V.

Released

12. 5. 2004

Publisher

Universidad de Sevilla

Location

Sevilla

BibTex

@misc{BUT63342,
  author="Vladimír {Chalupský}",
  title="Strategy in industrial marketing environment: concept, types and implementation",
  year="2004",
  series="1",
  edition="1",
  publisher="Universidad de Sevilla",
  address="Sevilla",
  note="presentation"
}