Publication detail

Customer services and their role for industrial small and medium companies.

KAŇOVSKÁ, L.

Original Title

Customer services and their role for industrial small and medium companies.

Type

journal article - other

Language

English

Original Abstract

The aim of this paper is to present the problems of customer services from the theoretical view on their important role for small and medium companies and also selected results of research held in industrial SMEs. Customer services are kind of services being provided by companies to their products. Customer services can be found in all economic spheres, such as in primary sphere, as well as in secondary and tertiary ones. The first part of the paper briefly describes the main characteristics of customer services, such as definitions, benefits (using as a competitive advantage as well) and typical examples provided in industry. The second part is focused on the brief overview on the research held in industrial SMEs (the producers and sellers of saws and saw bands and their customers) in the Czech Republic. The last part of paper, conclusion part, suggests a proposal of general rules for providing customer.

Keywords

Marketing, customer services, SMEs, the Czech Republic.

Authors

KAŇOVSKÁ, L.

RIV year

2009

Released

1. 4. 2009

Publisher

Kaunas University of Technology

Location

Kaunas

ISBN

1822-6515

Periodical

Economics and management-2007

Year of study

14

Number

14

State

Republic of Lithuania

Pages from

413

Pages to

420

Pages count

8

BibTex

@article{BUT47740,
  author="Lucie {Kaňovská}",
  title="Customer services and their role for industrial small and medium companies.",
  journal="Economics and management-2007",
  year="2009",
  volume="14",
  number="14",
  pages="413--420",
  issn="1822-6515"
}