Publication detail

MARKETING IN HIGH-TECH FIRMS

ŠIMBEROVÁ, I.

Original Title

MARKETING IN HIGH-TECH FIRMS

Type

conference paper

Language

English

Original Abstract

The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Keywords

Marketing, high-tech, secondary analysis

Authors

ŠIMBEROVÁ, I.

RIV year

2007

Released

6. 9. 2007

Publisher

STU Bratislava

Location

Bratislava

ISBN

978-80-227-2750-1

Book

Modern Approaches to Corporate Management

Edition

2007

Edition number

17

Pages from

1

Pages to

9

Pages count

9

BibTex

@inproceedings{BUT25495,
  author="Iveta {Šimberová}",
  title="MARKETING IN HIGH-TECH FIRMS",
  booktitle="Modern Approaches to Corporate Management",
  year="2007",
  series="2007",
  number="17",
  pages="1--9",
  publisher="STU Bratislava",
  address="Bratislava",
  isbn="978-80-227-2750-1"
}