Publication detail

Strategy of Servitization as a Tool for Achievement of Sustainable Development

VLČKOVÁ, V. VLČEK, D. KAŇOVSKÁ, L.

Original Title

Strategy of Servitization as a Tool for Achievement of Sustainable Development

Type

conference paper

Language

English

Original Abstract

The reasons leading companies to the servitization strategy have recently been supplemented with society-wide global trend of striving for sustainable development. To be successful on the current markets, companies invest into services to increase the added value for the customer, diversification, and new income; to ensure the lock-in effect; to use the opportunity to grow and environmental burden reduction. These targets can be achieved by implementation of a strategic approach to servitization. In this paper, a research hypothesis that the manufacturers’ strategic approach to servitization has a significant potential to affect achievement of sustainable development in a positive way has been constructed and discussed. The paper outcomes were drawn up based on the analysis, comparison, and synthesis of the information obtained (i) from a targeted professional literature review (ii) from an outcomes of the conducted electronic questionnaire survey. The questionnaire identified the level of the currently provided services related to their products and their expectations concerning an increased interest in services by their management, their customers, and their competitors. The outcomes should then help to direct companies in the Czech Republic to more extensive application of the servitization business model as a strategy supporting sustainable development.

Keywords

servitization; services; manufacturing companies; sustainable development

Authors

VLČKOVÁ, V.; VLČEK, D.; KAŇOVSKÁ, L.

Released

26. 3. 2021

Publisher

University of Hradec Králové

Location

Hradec Králové

ISBN

978-80-7435-822-7

Book

Hradec Economic Days Vol. 11(1) proceedings of the international scientific conference Hradec Economic Days 2021

ISBN

2464-6067

Periodical

Hradec Economic Days

Year of study

11

Number

1

State

Czech Republic

Pages from

858

Pages to

869

Pages count

12

URL

https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf

Full text in the Digital Library

http://hdl.handle.net/11012/200978

BibTex

@inproceedings{BUT170929,
  author="Vladimíra {Vlčková} and David {Vlček} and Lucie {Kaňovská}",
  title="Strategy of Servitization as a Tool for Achievement of Sustainable Development",
  booktitle="Hradec Economic Days
Vol. 11(1)
proceedings of the international scientific conference
Hradec Economic Days 2021",
  year="2021",
  journal="Hradec Economic Days",
  volume="11",
  number="1",
  pages="858--869",
  publisher="University of Hradec Králové",
  address="Hradec Králové",
  doi="10.36689/uhk/hed/2021-01-085",
  isbn="978-80-7435-822-7",
  issn="2464-6067",
  url="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf"
}