Publication detail

Impact of financial performance of outdoor wear producers on brand perception of consumers

MILICHOVSKÝ, F. MRÁČEK, P.

Original Title

Impact of financial performance of outdoor wear producers on brand perception of consumers

Type

journal article in Web of Science

Language

English

Original Abstract

Financial performance of company is considered as one of the most crucial area, on which companies focus on. Similar approach is in field of outdoor wear production. Contribution is focused on finding, which financial indicators are key for the outdoor wear producers in connection with perception by final customers in Czech Republic. According to our findings it is obvious that companies use profit indicators mainly medium and large size, and in western and northern regions of Europe. Empirical evidence was realised in two groups: (1) companies, (2) customers. For analysis of companies there were used data from 4996 subject. For customers’ analysis there was employed questionnaire survey, on which participated 292 persons. For the analysis of gained data there was factor analysis and correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.

Keywords

Financial performance indicators, business, consumer perception, outdoor production

Authors

MILICHOVSKÝ, F.; MRÁČEK, P.

Released

10. 1. 2018

Publisher

Magnanimitas

Location

Hradec Králové

ISBN

2464-6733

Periodical

AD ALTA: Journal of Interdisciplinary Research

Year of study

7

Number

2

State

Czech Republic

Pages from

144

Pages to

149

Pages count

6

URL

http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf

BibTex

@article{BUT143683,
  author="František {Milichovský} and Pavel {Mráček}",
  title="Impact of financial performance of outdoor wear producers on brand perception of consumers",
  journal="AD ALTA: Journal of Interdisciplinary Research",
  year="2018",
  volume="7",
  number="2",
  pages="144--149",
  issn="2464-6733",
  url="http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf"
}