Publication detail

Electrooculography in marketing

FAJMON, F. JANOUŠEK, O.

Original Title

Electrooculography in marketing

English Title

Electrooculography in marketing

Type

conference paper

Language

Czech

Original Abstract

This article delas EOG analysis for marketing studies. Evaluation is performed using three methods. Data was recorded from 10 respondents. Proposed algorithm is realized in Matlab workspace.

English abstract

This article delas EOG analysis for marketing studies. Evaluation is performed using three methods. Data was recorded from 10 respondents. Proposed algorithm is realized in Matlab workspace.

Keywords

EOG, marketing, blink detection

Key words in English

EOG, marketing, blink detection

Authors

FAJMON, F.; JANOUŠEK, O.

Released

28. 4. 2016

Publisher

Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních

Location

Brno, CZ

ISBN

978-80-214-5350-0

Book

Proceedings of the 22nd Conference STUDENT EEICT 2016

Edition number

první

ISBN

NEUVEDENO

Pages from

250

Pages to

252

Pages count

3

URL

http://www.feec.vutbr.cz/EEICT/2016/sbornik/EEICT-2016-sborn%C3%ADk-komplet.pdf

BibTex

@inproceedings{BUT124425,
  author="František {Fajmon} and Oto {Janoušek}",
  title="Electrooculography in marketing",
  booktitle="Proceedings of the 22nd Conference STUDENT EEICT 2016",
  year="2016",
  number="první",
  pages="250--252",
  publisher="Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních",
  address="Brno, CZ",
  isbn="978-80-214-5350-0",
  url="http://www.feec.vutbr.cz/EEICT/2016/sbornik/EEICT-2016-sborn%C3%ADk-komplet.pdf"
}