Publication detail

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

KAŇOVSKÁ, L. TOMÁŠKOVÁ, E.

Original Title

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Type

journal article in Web of Science

Language

English

Original Abstract

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.

Keywords

Market orientation, strategic behavior, hi-tech companies, the Czech Republic, management, business performance

Authors

KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.

RIV year

2014

Released

15. 12. 2014

Publisher

Technická univerzita v Liberci

Location

Liberec

ISBN

1212-3609

Periodical

E a M: Ekonomie a Management

Year of study

17

Number

4

State

Czech Republic

Pages from

86

Pages to

100

Pages count

15

BibTex

@article{BUT111446,
  author="Lucie {Kaňovská} and Eva {Tomášková}",
  title="MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES",
  journal="E a M: Ekonomie a Management",
  year="2014",
  volume="17",
  number="4",
  pages="86--100",
  doi="10.15240/tul/001/2014-4-007",
  issn="1212-3609"
}