Publication detail

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

RUJBROVÁ, Š.

Original Title

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

Type

book chapter

Language

English

Original Abstract

The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.

Keywords

advertising, linguistic features, visual, verbal

Authors

RUJBROVÁ, Š.

RIV year

2013

Released

16. 12. 2013

Publisher

VUTIUM

Location

Brno

ISBN

978-80-214-4837-7

Book

English Studies, Department of Foreign Languages

Edition

B

Edition number

1

Pages from

1

Pages to

8

Pages count

8

BibTex

@inbook{BUT104253,
  author="Šárka {Rujbrová}",
  title="CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS",
  booktitle="English Studies, Department of Foreign Languages",
  year="2013",
  publisher="VUTIUM",
  address="Brno",
  series="B",
  edition="1",
  pages="1--8",
  isbn="978-80-214-4837-7"
}