Publication detail

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

RUJBROVÁ, Š.

Original Title

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

Czech Title

Charakteristické jazykové prostředky používané v reklamě na automobily

English Title

CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS

Type

book chapter

Language

en

Original Abstract

The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.

Czech abstract

Cílem výzkumu bylo identifikovat a shrnout charakteristické jazykové prostředky vyskytující se v reklamě na osobní automobily. Autorka se zabývala strukturou stylistických prostředků jazyka reklamy se zvláštním důrazem na interakci mezi vizuálním a verbálním sdělením. Za tímto účelem provedla studii dvaceti reklam na automobily, jež se objevily v časopisech Vogue, Elle, Cosmopolitan a Marie Claire v rozmezí let 1994-1996. Vhodný výběr reklam, jež propagují obdobné typy vozů, umožnil autorce identifikovat typické jazykové prostředky, které jsou součástí reklamních strategií velkých automobilových koncernů.

English abstract

The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.

Keywords

advertising, linguistic features, visual, verbal

RIV year

2013

Released

16.12.2013

Publisher

VUTIUM

Location

Brno

ISBN

978-80-214-4837-7

Book

English Studies, Department of Foreign Languages

Edition

B

Edition number

1

Pages from

1

Pages to

8

Pages count

8

BibTex


@inbook{BUT104253,
  author="Šárka {Rujbrová}",
  title="CHARACTERISTIC LINGUISTIC FEATURES OF COMMERCIAL CONSUMER ADVERTISING OF CARS",
  annote="The author has in this article summarized the characteristic linguistic features of commercial consumer advertising of cars. The article deals with the structure and stylistic markers of the language of advertising paying special attention to the interaction of the visual and verbal message in the text. A study of twenty car advertisements from Vogue, Elle, Cosmopolitan and Marie Claire magazines 1994-1996 has been carried out. Choosing advertisements that promote similar models of cars has enabled the author to trace some elements of advertisement policy used by the companies.",
  address="VUTIUM",
  booktitle="English Studies, Department of Foreign Languages",
  chapter="104253",
  edition="B",
  howpublished="electronic, physical medium",
  institution="VUTIUM",
  year="2013",
  month="december",
  pages="1--8",
  publisher="VUTIUM",
  type="book chapter"
}