Publication detail

Co-creation in the Image Development in Car Industry: Possibilities and Limits

MRÁČEK, P. VESELÁ, J. ZICH, R.

Original Title

Co-creation in the Image Development in Car Industry: Possibilities and Limits

English Title

Co-creation in the Image Development in Car Industry: Possibilities and Limits

Type

journal article - other

Language

en

Original Abstract

article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

English abstract

article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

Keywords

Image, competitive environment, co-creation, advantage, competitiveness

RIV year

2012

Released

30.12.2012

Publisher

CERM

Location

Brno

Pages from

114

Pages to

127

Pages count

136

BibTex


@article{BUT96691,
  author="Pavel {Mráček} and Jitka {Veselá} and Robert {Zich}",
  title="Co-creation in the Image Development in Car Industry: Possibilities and Limits",
  annote="article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.",
  address="CERM",
  chapter="96691",
  institution="CERM",
  number="12",
  volume="6",
  year="2012",
  month="december",
  pages="114--127",
  publisher="CERM",
  type="journal article - other"
}