Publication detail

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

KONEČNÁ, Z.

Original Title

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

English Title

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

Type

review

Language

en

Original Abstract

The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.

English abstract

The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.

Keywords

habit; decision making process; customer value

Released

05.10.2011

Publisher

University of Applied Sciences Linz

Location

Linz

Pages count

1

BibTex


@misc{BUT89840,
  author="Zdeňka {Konečná}",
  title="Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.",
  annote="The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.",
  address="University of Applied Sciences Linz",
  chapter="89840",
  institution="University of Applied Sciences Linz",
  year="2011",
  month="october",
  publisher="University of Applied Sciences Linz",
  type="review"
}