Publication detail
Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.
KONEČNÁ, Z.
Original Title
Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.
English Title
Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.
Type
review
Language
en
Original Abstract
The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.
English abstract
The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.
Keywords
habit; decision making process; customer value
Released
05.10.2011
Publisher
University of Applied Sciences Linz
Location
Linz
Pages count
1
Documents
BibTex
@misc{BUT89840,
author="Zdeňka {Konečná}",
title="Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.",
annote="The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.",
address="University of Applied Sciences Linz",
chapter="89840",
institution="University of Applied Sciences Linz",
year="2011",
month="october",
publisher="University of Applied Sciences Linz",
type="review"
}