Publication detail

Stakeholders of Universities

SCHÜLLER, D.

Original Title

Stakeholders of Universities

English Title

Stakeholders of Universities

Type

conference paper

Language

Czech

Original Abstract

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

English abstract

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

Keywords

Stakeholders, Public Universities, Czech Republic, Marketing Communication

Key words in English

Stakeholders, Public Universities, Czech Republic, Marketing Communication

Authors

SCHÜLLER, D.

RIV year

2011

Released

27. 5. 2011

Publisher

Brno University of Technology, Faculty of Business and Management

Location

Brno, Czech Republic

ISBN

978-80-214-4257-3

Book

International Scientific PH.D. and Post Docs Conference

Pages from

34

Pages to

39

Pages count

5

BibTex

@inproceedings{BUT88614,
  author="David {Schüller}",
  title="Stakeholders of Universities",
  booktitle="International Scientific PH.D. and Post Docs Conference",
  year="2011",
  pages="34--39",
  publisher="Brno University of Technology, Faculty of Business and Management",
  address="Brno, Czech Republic",
  isbn="978-80-214-4257-3"
}