Publication detail

Strategic Aspects of Industrial Marketing

CHALUPSKÝ, V.

Original Title

Strategic Aspects of Industrial Marketing

Type

multimedia

Language

English

Original Abstract

This material is aimed at students at Málaga University, this is a material for the Industrial Management course. The strategic issues in industrial marketing are covered and discussed

Keywords

Strategy, Marketing, Industrial marketing, marketing management

Authors

CHALUPSKÝ, V.

Released

10. 3. 2004

Publisher

Universidad de Malaga, Facultad de ciencias economicas y empresariales

Location

Málaga

BibTex

@misc{BUT67278,
  author="Vladimír {Chalupský}",
  title="Strategic Aspects of Industrial Marketing",
  year="2004",
  publisher="Universidad de Malaga, Facultad de ciencias economicas y empresariales",
  address="Málaga",
  note="multimedia"
}