Customer Satisfaction from The point of view of Czech Companies

Customer Satisfaction from The point of view of Czech Companies

conference paper

Czech

The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company levels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company levels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

Customer Satisfaction, Marketing philosophy

ŠIMBEROVÁ, I.

2001

1. 1. 2001

GLORIA Katowice

Katowice

83-912732

Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej

Zborník

321

326

6