Publication detail

MARKET ORIENTATION IN HI-TECH FIRMS

CHALUPSKÝ, V. KAŇOVSKÁ, L. TOMÁŠKOVÁ, E. ŠIMBEROVÁ, I.

Original Title

MARKET ORIENTATION IN HI-TECH FIRMS

Type

conference paper

Language

English

Original Abstract

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about market orientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project is called "Research on Implementation of Market Orientation in Hi-Tech Firms" and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. The last part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Keywords

MARKET ORIENTATION IN HI-TECH FIRMS

Authors

CHALUPSKÝ, V.; KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.

RIV year

2007

Released

12. 9. 2007

Publisher

Brno University of Technology

Location

Brno

ISBN

978-80-214-3482-0

Book

research in the area of economics and company management

Edition

2007

Edition number

1

Pages from

1

Pages to

8

Pages count

8

BibTex

@inproceedings{BUT25684,
  author="Vladimír {Chalupský} and Lucie {Kaňovská} and Eva {Tomášková} and Iveta {Šimberová}",
  title="MARKET ORIENTATION IN HI-TECH FIRMS",
  booktitle="research in the area of economics and company management",
  year="2007",
  series="2007",
  number="1",
  pages="1--8",
  publisher="Brno University of Technology",
  address="Brno",
  isbn="978-80-214-3482-0"
}