Publication detail

Marketing philosophy in connection to the strategic planning in the Czech companies

ŠIMBEROVÁ, I., NEJEZCHLEB, L.

Original Title

Marketing philosophy in connection to the strategic planning in the Czech companies

Type

conference paper

Language

English

Key words in English

marketing philosophy, marketing mix, target orientation

Authors

ŠIMBEROVÁ, I., NEJEZCHLEB, L.

RIV year

2000

Released

9. 11. 2000

Publisher

Ú. ekonomiky a managementu

Location

Poznaň

ISBN

83-909126-6-X

Book

Ewolucja pracy kierowniczej w warunkach integracji europejskiej

Pages from

145

Pages to

153

Pages count

9

BibTex

@inproceedings{BUT2454,
  author="Iveta {Šimberová} and Lubomír {Nejezchleb}",
  title="Marketing philosophy in connection to the strategic planning in the Czech companies",
  booktitle="Ewolucja pracy kierowniczej w warunkach integracji europejskiej",
  year="2000",
  pages="9",
  publisher="Ú. ekonomiky a managementu",
  address="Poznaň",
  isbn="83-909126-6-X"
}