Publication detail

Customer satisfaction - challenge for development of retail business

ŠIMBEROVÁ, I.

Original Title

Customer satisfaction - challenge for development of retail business

English Title

Customer satisfaction - challenge for development of retail business

Type

conference paper

Language

en

Original Abstract

The paper is involved in the characteristics of retail business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthermore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further development. The paper has been created within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identification No.: CZ.04.1.03/3.2.15.2/0284)

English abstract

The paper is involved in the characteristics of retail business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthermore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further development. The paper has been created within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identification No.: CZ.04.1.03/3.2.15.2/0284)

Keywords

customer satisfaction, retail business, global trends, Czech Republic

Released

26.10.2006

Publisher

Brno University of Technology

Location

Brno

ISBN

80-214-3298-5

Book

New trends for a new europe: research for entrepreneurship

Pages from

1

Pages to

7

Pages count

7

Documents

BibTex


@inproceedings{BUT24536,
  author="Iveta {Šimberová}",
  title="Customer satisfaction - challenge for development of retail business",
  annote="The paper is involved in the characteristics of retail business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthermore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further development. The paper has been created within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identification No.: CZ.04.1.03/3.2.15.2/0284)",
  address="Brno University of Technology",
  booktitle="New trends for a new europe: research for entrepreneurship",
  chapter="24536",
  institution="Brno University of Technology",
  year="2006",
  month="october",
  pages="1--7",
  publisher="Brno University of Technology",
  type="conference paper"
}