Publication detail

Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study

TOMÁŠKOVÁ, E. KAŇOVSKÁ, L. BEDNÁŘ, J.

Original Title

Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study

English Title

Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study

Type

journal article in Web of Science

Language

en

Original Abstract

Interfunctional coordination (IFC) is a part of market orientation and at the same time an approach which helps to improve cooperation between different departments or functions in a company. Market orientation is an approach aimed at external and internal elements and activities leading to performance increase. Services offered by a manufacturer are activities complementing their products. Manufacturers can benefit from the service differentiation and use it to design alternative marketing strategies. Generally, IFC and services — contributes to higher positive effect on business performance. For this reason, it is interesting to know if synergy of IFC and services have a higher positive effect on business performance.

English abstract

Interfunctional coordination (IFC) is a part of market orientation and at the same time an approach which helps to improve cooperation between different departments or functions in a company. Market orientation is an approach aimed at external and internal elements and activities leading to performance increase. Services offered by a manufacturer are activities complementing their products. Manufacturers can benefit from the service differentiation and use it to design alternative marketing strategies. Generally, IFC and services — contributes to higher positive effect on business performance. For this reason, it is interesting to know if synergy of IFC and services have a higher positive effect on business performance.

Keywords

interfunctional coordination; services in product-oriented companies; business performance; synergy; manufacturing companies

Released

30.09.2018

Publisher

OeconomiA

Location

Polsko

Pages from

451

Pages to

459

Pages count

9

URL

BibTex


@article{BUT150070,
  author="Eva {Tomášková} and Lucie {Kaňovská} and Josef {Bednář}",
  title="Synergy of interfunctional coorgination and services in companies  
producing electrical equipment and electronic components in the Czech  
Republic: pilot study
",
  annote="Interfunctional coordination (IFC) is a part of market orientation
and at the same time an approach which helps to improve cooperation between different
departments or functions in a company. Market orientation is an approach aimed at external
and internal elements and activities leading to performance increase. Services offered by
a manufacturer are activities complementing their products. Manufacturers can benefit from
the service differentiation and use it to design alternative marketing strategies. Generally,
IFC and services — contributes to higher positive effect on business performance. For this
reason, it is interesting to know if synergy of IFC and services have a higher positive effect
on business performance.",
  address="OeconomiA",
  chapter="150070",
  doi="10.24136/oc.2018.022",
  howpublished="online",
  institution="OeconomiA",
  number="3",
  volume="9",
  year="2018",
  month="september",
  pages="451--459",
  publisher="OeconomiA",
  type="journal article in Web of Science"
}