Publication detail
Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study
TOMÁŠKOVÁ, E. KAŇOVSKÁ, L. BEDNÁŘ, J.
Original Title
Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study
English Title
Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study
Type
journal article in Web of Science
Language
en
Original Abstract
Interfunctional coordination (IFC) is a part of market orientation and at the same time an approach which helps to improve cooperation between different departments or functions in a company. Market orientation is an approach aimed at external and internal elements and activities leading to performance increase. Services offered by a manufacturer are activities complementing their products. Manufacturers can benefit from the service differentiation and use it to design alternative marketing strategies. Generally, IFC and services — contributes to higher positive effect on business performance. For this reason, it is interesting to know if synergy of IFC and services have a higher positive effect on business performance.
English abstract
Interfunctional coordination (IFC) is a part of market orientation and at the same time an approach which helps to improve cooperation between different departments or functions in a company. Market orientation is an approach aimed at external and internal elements and activities leading to performance increase. Services offered by a manufacturer are activities complementing their products. Manufacturers can benefit from the service differentiation and use it to design alternative marketing strategies. Generally, IFC and services — contributes to higher positive effect on business performance. For this reason, it is interesting to know if synergy of IFC and services have a higher positive effect on business performance.
Keywords
interfunctional coordination; services in product-oriented companies; business performance; synergy; manufacturing companies
Released
30.09.2018
Publisher
OeconomiA
Location
Polsko
Pages from
451
Pages to
459
Pages count
9
URL
BibTex
@article{BUT150070,
author="Eva {Tomášková} and Lucie {Kaňovská} and Josef {Bednář}",
title="Synergy of interfunctional coorgination and services in companies
producing electrical equipment and electronic components in the Czech
Republic: pilot study
",
annote="Interfunctional coordination (IFC) is a part of market orientation
and at the same time an approach which helps to improve cooperation between different
departments or functions in a company. Market orientation is an approach aimed at external
and internal elements and activities leading to performance increase. Services offered by
a manufacturer are activities complementing their products. Manufacturers can benefit from
the service differentiation and use it to design alternative marketing strategies. Generally,
IFC and services — contributes to higher positive effect on business performance. For this
reason, it is interesting to know if synergy of IFC and services have a higher positive effect
on business performance.",
address="OeconomiA",
chapter="150070",
doi="10.24136/oc.2018.022",
howpublished="online",
institution="OeconomiA",
number="3",
volume="9",
year="2018",
month="september",
pages="451--459",
publisher="OeconomiA",
type="journal article in Web of Science"
}