Publication detail

Corporate Culture and Market Orientation in High-Tech Companies

CHALUPSKÝ, V.

Original Title

Corporate Culture and Market Orientation in High-Tech Companies

English Title

Corporate Culture and Market Orientation in High-Tech Companies

Type

conference paper

Language

en

Original Abstract

The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.

English abstract

The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.

Keywords

High-tech Companies, Market Orientation, Company Culture, Competing Values Model

Released

24.08.2016

Publisher

STEF92 Technology, Ltd.

Location

Bulharsko, Albena

ISBN

978-619-7105-75-9

Book

3rd International Multidisciplinary Scientific Conference on Social Sciences & Art

Pages from

169

Pages to

176

Pages count

8

BibTex


@inproceedings{BUT132213,
  author="Vladimír {Chalupský}",
  title="Corporate Culture and Market Orientation in High-Tech Companies",
  annote="The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.",
  address="STEF92 Technology, Ltd.",
  booktitle="3rd International Multidisciplinary Scientific Conference on Social Sciences & Art",
  chapter="132213",
  doi="10.5593/sgemsocial2016B25",
  howpublished="print",
  institution="STEF92 Technology, Ltd.",
  year="2016",
  month="august",
  pages="169--176",
  publisher="STEF92 Technology, Ltd.",
  type="conference paper"
}