Publication detail

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

KONEČNÁ, Z. MAZÁNEK, L.

Original Title

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

English Title

Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Type

journal article - other

Language

en

Original Abstract

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

English abstract

The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.

Keywords

Czech Republic; personnel marketing; preferred employer; qualitative research study

Released

23.05.2016

Publisher

World Academy of Science, Engineering and Technology

Location

London

Pages from

2885

Pages to

2889

Pages count

4

BibTex


@article{BUT125210,
  author="Zdeňka {Konečná} and Lukáš {Mazánek}",
  title="Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.",
  annote="The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.",
  address="World Academy of Science, Engineering and Technology",
  chapter="125210",
  doi="10.5281/zenodo.1339255",
  howpublished="print",
  institution="World Academy of Science, Engineering and Technology",
  number="5",
  volume="10",
  year="2016",
  month="may",
  pages="2885--2889",
  publisher="World Academy of Science, Engineering and Technology",
  type="journal article - other"
}