Publication detail

Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

SLAVÍK, J.

Original Title

Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

English Title

Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0

Type

conference paper

Language

en

Original Abstract

Research purpose: The objective of the paper is to address the current state of knowledge regarding internal corporate communication in the coming era represented by the 4th industrial revolution supported by new digital technologies. Methodology/methods: For completion of the objective was used the method of secondary data collection was used together with comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage and of the phenomenon of the Industry 4.0. Findings: The article finds that the coming era of the Industry 4.0 cannot be successful till it goes along with modern forms of managing and leading of people. It will ask for a new approach from management with a view to participation, influence, diversity and life-balance of workforce. The new model, way and form of internal corporate communication will be crucial to satisfy the needs of highly skilled workforce of the Industry 4.0. Conclusions: Even there are some obvious benefits and contributions from a possible integration of new digital technologies into internal communication for manufacturing organizations for and in the coming era of the Industry 4.0, a deep qualitative research of this complex subject is still missing.

English abstract

Research purpose: The objective of the paper is to address the current state of knowledge regarding internal corporate communication in the coming era represented by the 4th industrial revolution supported by new digital technologies. Methodology/methods: For completion of the objective was used the method of secondary data collection was used together with comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage and of the phenomenon of the Industry 4.0. Findings: The article finds that the coming era of the Industry 4.0 cannot be successful till it goes along with modern forms of managing and leading of people. It will ask for a new approach from management with a view to participation, influence, diversity and life-balance of workforce. The new model, way and form of internal corporate communication will be crucial to satisfy the needs of highly skilled workforce of the Industry 4.0. Conclusions: Even there are some obvious benefits and contributions from a possible integration of new digital technologies into internal communication for manufacturing organizations for and in the coming era of the Industry 4.0, a deep qualitative research of this complex subject is still missing.

Keywords

Internal communication, corporate communication, trust in management, employee commitment, job satisfaction, new digital technologies, digital signage, Industry 4.0.

RIV year

2015

Released

04.12.2015

Publisher

Vysoké učení technické v Brně, Fakulta podnikatelská

Location

Brno

ISBN

978-80-214-5332-6

Book

Workshop specifického výzkumu 2015

Pages from

68

Pages to

73

Pages count

6

BibTex


@inproceedings{BUT122377,
  author="Jan {Slavík}",
  title="Internal Corporate Communication in the Era of New Digital Technology and Industry 4.0
",
  annote="Research purpose: The objective of the paper is to address the current state of knowledge regarding internal corporate communication in the coming era represented by the 4th industrial revolution supported by new digital technologies. 
Methodology/methods: For completion of the objective was used the method of secondary data collection was used together with comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage and of the phenomenon of the Industry 4.0.
Findings: The article finds that the coming era of the Industry 4.0 cannot be successful till it goes along with modern forms of managing and leading of people. It will ask for a new approach from management with a view to participation, influence, diversity and life-balance of workforce. The new model, way and form of internal corporate communication will be crucial to satisfy the needs of highly skilled workforce of the Industry 4.0.
Conclusions: Even there are some obvious benefits and contributions from a possible integration of new digital technologies into internal communication for manufacturing organizations for and in the coming era of the Industry 4.0, a deep qualitative research of this complex subject is still missing.",
  address="Vysoké učení technické v Brně, Fakulta podnikatelská",
  booktitle="Workshop specifického výzkumu 2015",
  chapter="122377",
  howpublished="electronic, physical medium",
  institution="Vysoké učení technické v Brně, Fakulta podnikatelská",
  year="2015",
  month="december",
  pages="68--73",
  publisher="Vysoké učení technické v Brně, Fakulta podnikatelská",
  type="conference paper"
}