Publication detail

Consumer House of Quality Matrix for Shopping Decision Making Process

SCHÜLLER, D. VIDECKÁ, Z. CHALUPSKÝ, V.

Original Title

Consumer House of Quality Matrix for Shopping Decision Making Process

English Title

Consumer House of Quality Matrix for Shopping Decision Making Process

Type

conference paper

Language

en

Original Abstract

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

English abstract

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

Keywords

consumer, house of quality, shopping decision process, utility

RIV year

2015

Released

26.08.2015

Publisher

Bulgarian Academy of Sciences

Location

Albena, Bulgaria

ISBN

978-619-7105-48-3

Book

2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

Pages from

131

Pages to

138

Pages count

8

BibTex


@inproceedings{BUT119579,
  author="David {Schüller} and Zdeňka {Videcká} and Vladimír {Chalupský}",
  title="Consumer House of Quality Matrix for Shopping Decision Making Process",
  annote="The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.",
  address="Bulgarian Academy of Sciences",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  chapter="119579",
  howpublished="print",
  institution="Bulgarian Academy of Sciences",
  number="3",
  year="2015",
  month="august",
  pages="131--138",
  publisher="Bulgarian Academy of Sciences",
  type="conference paper"
}