Publication detail

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

HANZELKA, M.

Original Title

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

English Title

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

Type

conference paper

Language

en

Original Abstract

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

English abstract

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Keywords

Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.

RIV year

2015

Released

08.05.2015

Publisher

IBIMA

Location

Management Conference (25th IBIMA) on 7-8 May 2015 in Amsterdam

ISBN

978-0-9860419-4-5

Book

In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam

Pages from

2534

Pages to

2542

Pages count

9

Documents

BibTex 


@inproceedings{BUT119533,
  author="Michael {Hanzelka}",
  title="Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market",
  annote="The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.",
  address="IBIMA",
  booktitle="In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam",
  chapter="119533",
  howpublished="electronic, physical medium",
  institution="IBIMA",
  year="2015",
  month="may",
  pages="2534--2542",
  publisher="IBIMA",
  type="conference paper"
}