Publication detail
Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market
HANZELKA, M.
Original Title
Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market
English Title
Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market
Type
conference paper
Language
en
Original Abstract
The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.
English abstract
The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.
Keywords
Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.
RIV year
2015
Released
08.05.2015
Publisher
IBIMA
Location
Management Conference (25th IBIMA) on 7-8 May 2015 in Amsterdam
ISBN
978-0-9860419-4-5
Book
In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam
Pages from
2534
Pages to
2542
Pages count
9
Documents
BibTex
@inproceedings{BUT119533,
author="Michael {Hanzelka}",
title="Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market",
annote="The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.",
address="IBIMA",
booktitle="In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam",
chapter="119533",
howpublished="electronic, physical medium",
institution="IBIMA",
year="2015",
month="may",
pages="2534--2542",
publisher="IBIMA",
type="conference paper"
}