Publication detail

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

KAŇOVSKÁ, L. TOMÁŠKOVÁ, E.

Original Title

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

English Title

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Type

journal article

Language

en

Original Abstract

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.

English abstract

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.

Keywords

Market orientation, strategic behavior, hi-tech companies, the Czech Republic, management, business performance

RIV year

2014

Released

15.12.2014

Publisher

Technická univerzita v Liberci

Location

Liberec

Pages from

86

Pages to

100

Pages count

15

BibTex


@article{BUT111446,
  author="Lucie {Kaňovská} and Eva {Tomášková}",
  title="MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES",
  annote="The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.",
  address="Technická univerzita v Liberci",
  chapter="111446",
  doi="10.15240/tul/001/2014-4-007",
  institution="Technická univerzita v Liberci",
  number="4",
  volume="17",
  year="2014",
  month="december",
  pages="86--100",
  publisher="Technická univerzita v Liberci",
  type="journal article"
}