Publication detail

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

Original Title

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

Czech Title

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

Language

cs

Original Abstract

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

Czech abstract

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

BibTex


@article{BUT106085,
  author="Daniela {Frejková} and Vladimír {Chalupský}",
  title="Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO",
  annote="This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.",
  address="AKADEMICKÉ NAKLADATELSTVÍ CERM, s . r. o.",
  chapter="106085",
  institution="AKADEMICKÉ NAKLADATELSTVÍ CERM, s . r. o.",
  number="17",
  volume="VII",
  year="2013",
  month="december",
  pages="52--60",
  publisher="AKADEMICKÉ NAKLADATELSTVÍ CERM, s . r. o.",
  type="journal article"
}