Publication detail

New Tools for Effective Marketing Communications

MILICHOVSKÝ, F.

Original Title

New Tools for Effective Marketing Communications

English Title

New Tools for Effective Marketing Communications

Type

journal article

Language

en

Original Abstract

Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic.

English abstract

Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic.

Keywords

Marketing communication, new trends, effectiveness, performance, gender

RIV year

2013

Released

21.11.2013

Publisher

JČU

Location

České Budějovice

Pages from

35

Pages to

43

Pages count

9

BibTex


@article{BUT103070,
  author="František {Milichovský}",
  title="New Tools for Effective Marketing Communications",
  annote="Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of this research is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people in the Czech Republic.",
  address="JČU",
  chapter="103070",
  institution="JČU",
  number="1",
  volume="16",
  year="2013",
  month="november",
  pages="35--43",
  publisher="JČU",
  type="journal article"
}