Publication detail

Interfunctional Coordination from Company Functions Point of View

BARTOŠEK, V. TOMÁŠKOVÁ, E.

Original Title

Interfunctional Coordination from Company Functions Point of View

English Title

Interfunctional Coordination from Company Functions Point of View

Type

journal article

Language

en

Original Abstract

The primary aim of this paper is to investigate the evolution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network business environment. Special added value of the paper is in examining the interfunctional coordination via exploratory research from quantitative and qualitative points of view. The principles of external business environment complexity and internal collaboration built up new barriers of interfunctional coordination implementation. The paper identified source and parts of internal and external barriers of interfunctional coordination implementation. Finally is formulated recommendation how to understand external surroundings in relation to internal requirements of interfunctional coordination. At the end of the article is presented solution how to eliminate barriers of interfunctional coordination via application one of the methodologies of enterprise engineering and integration.

English abstract

The primary aim of this paper is to investigate the evolution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network business environment. Special added value of the paper is in examining the interfunctional coordination via exploratory research from quantitative and qualitative points of view. The principles of external business environment complexity and internal collaboration built up new barriers of interfunctional coordination implementation. The paper identified source and parts of internal and external barriers of interfunctional coordination implementation. Finally is formulated recommendation how to understand external surroundings in relation to internal requirements of interfunctional coordination. At the end of the article is presented solution how to eliminate barriers of interfunctional coordination via application one of the methodologies of enterprise engineering and integration.

Keywords

Interfunctional Coordination, marketing, collaboration, Supply Chain Management.

RIV year

2013

Released

12.07.2013

Publisher

Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné

Location

Karviná

Pages from

5

Pages to

17

Pages count

12

BibTex


@article{BUT100786,
  author="Vladimír {Bartošek} and Eva {Tomášková}",
  title="Interfunctional Coordination from Company Functions Point of View",
  annote="The primary aim of this paper is to investigate the evolution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network business environment. Special added value of the paper is in examining the interfunctional coordination via exploratory research from quantitative and qualitative points of view. The principles of external business environment complexity and internal collaboration built up new barriers of interfunctional coordination implementation. The paper identified source and parts of internal and external barriers of interfunctional coordination implementation. Finally is formulated recommendation how to understand external surroundings in relation to internal requirements of interfunctional coordination. At the end of the article is presented solution how to eliminate barriers of interfunctional coordination via application one of the methodologies of enterprise engineering and integration.",
  address="Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné",
  chapter="100786",
  institution="Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné",
  number="3",
  volume="13",
  year="2013",
  month="july",
  pages="5--17",
  publisher="Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné",
  type="journal article"
}