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Course detail
Theory of Marketing
| Subjet code : | FP-RtmarD |
|---|---|
| Faculty: | Faculty of Business and Management |
| Academic year: | 2011/2012 |
| Open: | Yes |
| Supervisor: | doc. Ing. Vladimír Chalupský, CSc., MBA |
| Department: | Institute of Management |
| Study level: | Doctoral |
| Study form: | combined study |
| Language of instruction: | Czech |
| Number of credits: | n. a. |
| Completion: | examination |
| Year of study: | 2 |
| Semester: | both |
| Duty: | compulsory-optional |
The study programmes with the given course
Objective of the course – aims of the course unit:The goal of this course is to provide a platform for discussion about up-to-date trends in marketing utilization, especially with the focus on up-to-date methods and knowledge utilization. | |
Objective of the course – learning outcomes and competences:The course contribute to increasing the students´ knowledge in selected aspects of current marketing knowledge | |
Prerequisites:Advanced understanding of marketing terms and categories, as well as current trends in marketing utilization. | |
Course contents (annotation):The course is oriented towards presentation of current marketing knowledge, with special focus to strategic marketing, services marketing and international marketing issues. | |
Teaching methods and criteria:The teaching methods are based on self-study approach, on the development of analysis of marketing challenges in "advanced" firms and of the utilization of scientific analytycal and synthetical methods in analysis and proposals. | |
Assesment methods and criteria linked to learning outcomes:Evaluation is based on a written assignment on a given topic. | |
Course curriculum:1. Current marketing knowledge | |
Specification of controlled education, way of implementation and compensation for absences:The course is organised and led in accordance to study plan concerned. | |
Recommended reading:Zeithaml, V.A., Bitner, M.J. Services marketing |
Type of course unit:
| 20 hours, optionally | |
| Teacher: | doc. Ing. Vladimír Chalupský, CSc., MBA |
