Course detail

Museum and Galleries in Practice

FaVU-3MUGA-LAcad. year: 2015/2016

4. Museum products and their socal impact
a. acquisitions
b. expositions and shows
c. other professional and reasearch activities (collection catalogues, exhibition catalogues, memorial volumes, magazines, research projects, grants, international cooperation
5. museum and gallery marketing
a. public use of the musem, current trends
b. segmentation of the audience and target groups, building of the audience, PR and communication, the creation of communicative strategies, museums and galleries and their relationship to traveling and culture tourism

Language of instruction

Czech

Number of ECTS credits

0

Mode of study

Not applicable.

Guarantor

PhDr. Kaliopi Chamonikolasová, Ph.D.

Department

Department of Art History and Theory (KTDU)

Learning outcomes of the course unit

Students will acquire wider knowlegde in the history and current practices of museums and galleries.

Prerequisites

Students have to have basic orientation in art practices and basic experience in institutional context and in the art world.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations..

Assesment methods and criteria linked to learning outcomes

Exam

Course curriculum

4. Museum products and their socal impact
a. acquisitions
b. expositions and shows
c. other professional and reasearch activities (collection catalogues, exhibition catalogues, memorial volumes, magazines, research projects, grants, international cooperation
5. museum and gallery marketing
a. public use of the musem, current trends
b. segmentation of the audience and target groups, building of the audience, PR and communication, the creation of communicative strategies, museums and galleries and their relationship to traveling and culture tourism

Work placements

Not applicable.

Aims

Students have to have basic orientation in art practices and basic experience in institutional context and in the art world.

Specification of controlled education, way of implementation and compensation for absences

Seminars, tutorials.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Muzeum jako proměnlivá scéna, Kaliopi Chamonikola, Bulletin MG v Brně
Kaliopi Chamonikola Muzea a sbírkové galerie. Procházka po pražských muzeích Pražský kulturní průvodce. Praha 2000: 31 –40.
Ladislav Kesner O narcisismu uměleckého světa a zodpovědnosti muzeí Umělec 1997, č. 3: 7.

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme VUD Doctoral

    branch UMVP_DP , 1. year of study, summer semester, elective
    branch VUUP_DP , 1. year of study, summer semester, elective

  • Programme VUD Doctoral

    branch VUUP_DK , 1. year of study, summer semester, elective
    branch UMVP_DK , 1. year of study, summer semester, elective
    branch VUUP_DK , 2. year of study, summer semester, elective
    branch UMVP_DK , 2. year of study, summer semester, elective
    branch VUUP_DK , 3. year of study, summer semester, elective
    branch UMVP_DK , 3. year of study, summer semester, elective

Type of course unit

 

Lecture

13 hours, optionally

Teacher / Lecturer

PhDr. Kaliopi Chamonikolasová, Ph.D.